Our Principal Trainer, Mike, is the first and only trainer in the North-East of England to win the prestigious Britain's Sales Trainer of the Year award.We're lucky to have exceptional Associate Trainers, each one trained in design and delivery, and with national & international experience with blue chip clients.We're the only training company in the UK authorised to deliver the ABCD Model of Behaviour. This training works because it's based on how the seller and customer brain works, both in B2C and B2B.This Model has been independently verified by two Doctors of Psychology, and a Clinical Psychotherapist. It is already being used in the UK and internationally by the financial services, FMCG, commercial real estate, and IT sectors.