Liram was established in 1981 and it is today one of the leading clothing companies in kids and baby wear in Israel. Throughout its years of experience, the company has established its reputation and position by developing advanced fashion brands for kids and babies, while maintaining its fashionable designs, highest quality standards and innovative marketing strategies.In 1981, the company started marketing its kids' wear collections under the LIRAM brand name and in 2002 it became the exclusive concessionaire of the successful Keds international fashion brand in Israel.Keds, the company's primary brand, is distributed throughout 55 branches in major shopping centers in Israel. Keds Kids is considered one of the leading kids and baby wear brands in Israel and it is well-known for its fashionable up-to-date collections using the finest fabrics and highest quality standards.