At LiveMail we are building the google ad sense of email. Through our proprietary platform we allow advertisers to buy ad space in email newsletters in realtime after the newsletter was sent. They can then target their ads to valuable and engaged users on the basis of a number of criteria including behavior, interest, device and time of day. Through our rtb and ad optimization platform we help publishers maximize revenue from their subscribers, bringing them and advertisers some of the tools they have come to learn and love in display ads. Our platform currently launched in Morocco has an eye towards international expansion as our competitors are currently mostly focused on the US and have only just started to dip their toes in the UK.