QualAPP is an exciting qualitative multi-device instant feedback tool which puts the moderator in control, whilst effectively minimising peer influence. Respondents simply tap a secure link on their smartphone, tablet or computer to view stimulus - image or video based - and provide feedback via a wide range of interactive questions, e.g. emoji, ranking, axis, heat-map etc. Clients and moderators then receive respondent feedback in real-time, helping them gain a better understanding of individual responses and the unbiased group consensus before discussing topics / propositions / creative in more detail. QualAPP saves hours of exec time usually spent tallying up paper exercises - because all responses are available to view in a user-friendly interface or as a downloadable spreadsheet. This highly engaging, and instant feedback tool, is ideal for new product development and proposition testing, ad and copy testing, as well as exploring potentially sensitive or controversial topics. If you're running a focus group, conducting a telephone interview or want engaging digital pre-tasks, QualAPP is the tool for you! And the number one thing research agencies tell us about using QualAPP is, "CLIENTS LOVE IT"! For a DEMO email demo@qualapp.net