Rightdata is a SaaS solution for retailers to accelerate their customer’s buying journey. The likelihood of a customer purchasing a product decreases with every step in their buying journey. Rightdata instantly fulfills the customer needs to get product information, discover highly rated products, initiate purchase of an advertised product from their mobile, add advertised products directly to cart and complete checkout with a single click, provide feedback, or follow the retailer. Customers can fulfill their need by scanning a QR code or sending a message via instant messaging, email, SMS, and social media. Rightdata enhances a buyer's purchase experience and shortens the buyer’s journey in the same way as Google’s search enhances a web surfer’s experience and shortens their journey to find information.