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By Nick Ross, Senior SDR Manager at Klue
In this cold-calling script shared by Klue, their sales development team follows a specific structure:
Valuable outcomes from a cold call:
If any of the sales development reps connect and get at least one of these, they’ve won.
Use Klue’s cold calling script below with call steps for 10 days until the prospects pick up.
| DAY 1 Call | Call script: Hey {{first_name}}, It’s [YOUR NAME] with [YOUR COMPANY], how’s {{location_city}} treating ya? Straight up, I know I’m totally calling you out of the blue, do you have 30 seconds for me to tell you why I’m calling and if I miss the mark I’ll hang up on myself (canned laugh). Awesome, appreciate that. I know as a [PERSONA] over at [COMPANY] you probably have 300 things on your plate. Curious if one of them is [SOLUTION] or things like [PRODUCT OFFERING] to enable your team? Amazing, that’s exactly why I’m calling. I talk to [PERSONA] all day long and when it comes to things like [PRODUCT OFFERING] some challenges that come up a lot are [PAIN POINT #1] and [PAIN POINT #2] *Connect what your company does with the problems they’ve mentioned to make your pitch* I know I caught you mid coffee sip and I’m way past my 30 seconds. Does it sound like a complete waste for us to find some time when I’m not calling you out of the blue and I can tell you a little more? |
| DAY 1 Call | Call script: Hey {{first_name}}, It’s [YOUR NAME] with [YOUR COMPANY], how’s {{location_city}} treating ya? Straight up, I know I’m totally calling you out of the blue, do you have 30 seconds for me to tell you why I’m calling and if I miss the mark I’ll hang up on myself (canned laugh). Awesome, appreciate that. I know as a [PERSONA] over at [COMPANY] you probably have 300 things on your plate. Curious if one of them is [SOLUTION] or things like [PRODUCT OFFERING] to enable your team? Amazing, that’s exactly why I’m calling. I talk to [PERSONA] all day long and when it comes to things like [PRODUCT OFFERING] some challenges that come up a lot are [PAIN POINT #1] and [PAIN POINT #2] *Connect what your company does with the problems they’ve mentioned to make your pitch* I know I caught you mid coffee sip and I’m way past my 30 seconds. Does it sound like a complete waste for us to find some time when I’m not calling you out of the blue and I can tell you a little more? |
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