The purpose of ADH Mölltal Möbel is to operate a sales platform for design furniture, where the entire value chain - from the grown tree, the procurement of the raw material up to the delivery - is digitized and process-controlled in the sense of IoT.The origin of each furniture is completely traceable - up to the grown tree. Designers, companies and buyers are integrated with each other via processes, rules and automatisms of the platform; a customer can follow the production and actively intervene in it.The buyer receives, after his order, a user / PWD for an App. He is virtually involved in all steps of production and can track the development of his furniture; i.e. via the Internet or an App, he can see the data of his ordered pieces of furniture, such as origin of the wood, photo of the tree before the hitting, hitting date, moon phase of the hitting, age of the tree, GPS data of the tree, GPS data of the rejuvenated young tree, as well as the production status with pictures and videos from the production. The production company is virtually connected with the customer and thus becomes the "carpenter of his trust".Together with his furniture, the customer gets a photobook, that shows the complete individual history of his furniture.