Aditya Mehta is a Serial entrepreneur, Author, Digital First Marketing Professional and Value investor. 13+ years of rich experience working with internet and retail businesses, and high-growth technology startups helping them grow exponentially with the perfect blend of data-driven digital marketing, Automation & product development.Currently Spear- Heading Digital Transformation at Enrich to Disrupt the Beauty Space in IndiaPrevious to Enrich - Majority of his time was allocated to building his two companies namely,Quantum Onions: A scientific marketing firm which helps company growth hack their marketing using Design, Data and Digital.Equity Lion: A sector agnostic value investing based hedge fund.He is an alumnus MBA from the University of Sheffield , United Kingdom with a Major in Finance and Strategic Management. Aditya has over ten years of experience in Value Investing and Digital Marketing. He bootstrapped his first company - "Wickedleak" in the e-commerce space and created a very profitable mobile-phone brand online. He is considered to be a subject matter expert and consults various SMEs & new age start-ups in the domain of digital marketing.Aditya also has a deep understanding and interest in finance and is a value investor. He is a registered SEBI research analyst. He helps investors and Companies on sustainable Digital Business models to achieve exponential growthAditya believes in a multi-disciplinary approach to problem solving and that is his expertise. He combines theories and approaches of subjects that he has a deep knowledge of; to solve problems of business - be it marketing or finance.He is a guest lecturer on digital marketing at various institutes and conducts workshops for corporates.Specialization:Digital MarketingAutomationValue InvestingDigital Product DevelopmentSystem Design for mapping customer journey - from engagement to conversion.Strategic Tie-upsZero Cost MarketingData-driven MarketingSystem Design