Adopt-a-Business is a student intern program, which provides local businesses with access to free, one-on-one support in social media and digital marketing. Students gain real-world experience in business consulting and the opportunity to expand their professional networks, while local businesses receive student support to enhance their online marketing presence and grow their business. One of the primary objectives of the program is to reinforce and lend visibility to the existing eco-system of technical assistance services for small businesses.