Lead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.Data generation is the process of creating a set of test data or test cases for testing the adequacy of new or revised software applications.IVR blasting refers to a combination of IVR service and call blast. It is a very strong communication tool that allows pre-recorded voice messages to be automatically broadcasted to various groups.