Alpha Architect was founded in 2010. The firm started as a consulting firm and was eventually seeded by a multi-billion dollar family office in 2012. The Alpha Architect mission is to empower investors through education. We are a research-intensive asset management firm with a focus on high-conviction value and momentum factor exposures. More broadly, we seek to deliver "Affordable Alpha," which means highly differentiated investment strategies at lower costs, thereby giving sophisticated investors a higher chance of winning, net of fees and taxes. Our core beliefs are as follows: 1) Transparency, 2) Evidence-Based Investing, 3) Systematic Decision Making, and 4) Win-Win client relationships. We currently offer our services via Exchange-Traded Funds (ETFs) and Separately Managed Accounts (SMAs). The firm is based in the suburbs of Philadelphia, PA. We are a service-disabled and minority-owned firm.