American Culture seeks to define the culture of hair care through a non-demographic philosophy that spans all generations & bridges all ethnicities. Our diverse lines of high performance & truly reparative hair care products are designed for real people in real situations seeking the freedom to express their style, individuality & creativity. Our products are designed to excite hairdressers & elevate their craft, as well as provide consumers with the ability to replicate the salon look at home! We are committed to our united celebration of diversity & dedicated to fulfilling the individual styling needs of all cultures, which is why we utilize natural ingredients, along with the highest quality Keratin and Collagen, to collectively provide protective and reparative properties to ALL hair types. We care about you, ALL of you, your hair & the world that we live in, which is why we formulate our products with ingredients derived from the earth. We do not use any harsh chemicals in our products, we do not test on animals & all of our products are 100% recyclable & made in the U.S.A.