Anything But Advertising is a full-service PR, social media and marketing agency specializing in the travel, hospitality and luxury lifestyle categories.Far more than merely a PR firm, Anything But Advertising serves as a fully integrated, strategic partner for clients' sales and marketing teams, a role it can immediately step into thanks to the team's first-hand experience working in hotels and for brands such as Fairmont, Four Seasons and Hyatt, to name a few.Today's on-the-go travelers expect content whenever and wherever they want it, often on a mobile platform. However, despite this need for seemingly inhuman content, personal connections continue to rule. Savvy marketers must strike a balance, providing digital content with a more personal connection, whether from consumer-focused (and not advertising-driven) owned content or endorsements from trusted social media influencers, third-party experts and like-minded brand partners.We believe in taking an organic storytelling approach, creating engaging content for clients that can be amplified through earned and social media channels rather than hard-selling, overtly promotional paid media… i.e. anything but advertising.For more information, please visit www.anythingbutadvertising.com.