Arc Innovation changes minds to change decision-making and behavior by using the latest neuroscience research to leverage the way the brain works. We now know that human beings think in stories and make sense of their experience through stories. The most direct way to influence people to do what you need them to do is through a targeted, well-crafted story.The story you tell your prospects will drive more sales than just features and benefits. A company story is like a strategic plan on steroids, capturing not only business objectives, but the human beings that must accomplish them. An aspirational story is the essence of transformational leadership. The story your people tell themselves is the culture of a company.Counterintuitive and highly innovative, Arc's unique approach has been driving enviable business results for the world's most renowned companies for over four decades. We are the cutting edge of talent and organizational development.