Greatness lies at the core of the brand's philosophy. Back in the 1970s, founder CK Woo bought over the brand from a Swiss merchant to realise his childhood dream, to design and manufacture great watches for the masses. At the tender age of 14, Woo's passion for watches led him to pursue an apprenticeship, where he sought to master the art of watchmaking. From analysing the materials of each component right through to the painstaking assembly, he worked for many years without a day off, but his desire never waned. On he contrary, he dutifully studied and refined the designs of watches in the little workshop night after night even after the rigours of work. After a decade of being under his mentor's tutelage, Woo took a leap of faith and decided to strike out on his own. Thus began the legacy of Aries Gold, with the prefix Aries serving as the astrological representation for perfection, while the Gold suffix reinforced the esteemed virtues of class and innovation. Disheartened by astronomical prices of the luxury brands because of endorsements and advertising, he was inspired to create a accessible luxury watch brand that aims to put the customers first. Combining business acumen with a fascination for horology, he fashioned a thriving business model that tapped on his belief: Everybody should have the opportunity to own great watches.