It was observed that most artists are waiting to be "discovered". They are unwilling to see themselves as a "business", are unwilling to "market" their art and are unwilling to devote a specific amount of time each day to the "commerce" side of their art. The objective of Art Marketing Strategies is to provide new and emerging artists with the vision, roadmap and tools to market their art successfully. Art Marketing Strategies was started by John R. Math, a successful art photographer, who is based in Florida.