The Aspire Design StoryAspire Designs Group was started in 1999 with a primary vision to create an exclusive fine jewellery brand catering to the elite and fashion-conscious consumers.The company's vision is to create luxury fashion jewellery and develop products for end consumers, which were viewed as art pieces rather than just contemporary jewellery. Today, 14 years since its inception, Aspire jewellery are sold to retailers and wholesalers in five continents, and the company services more than 200 customers.Infrastructure-wise, the company has evolved into a completely vertically integrated couture jewellery fashion house with more than 400 employees. The company also proudly showcases four brands – Mvee, Vida, Sawel and Esme – in more than 18 jewellery trade shows across the world.Brands of AspireMVEE: The most exclusive and luxurious brand of Aspire which focuses primarily on high end fashion conscious customer. ESME: Design lines of Esmé are very much inspired by Mvee but the price points are more commercial and competitive.SAWEL: Aspire's newest creation which aims at the Metropolitan and independent women, this concept based brand focuses on 5 collections of pendants which are desires and passions of a metropolitan women. VIDA: The line is mainly created in Single Cut diamonds and is aimed at younger price conscious consumer. Popularly sold through some of the most affluent chain stores across the world.