Digital transformation has remodeled all industries' boundaries curating the emergence of a new set of business models based on transversal diversification. Digital native new players appear ubiquitously transforming the competing landscape with agile developments threatening incumbents' competitive positions. To be consistent in their strategy, companies require to achieve competitive advantages in the three axes of business architecture: technology, products, and markets. Based on this premise, Binit Value Network is rewriting the strategic guidelines to capture the economic potential that is linked to digitalization.