BYUTYFUL is an organic certified indie beauty brand - designed in Berlin, inspired by the world. We believe that beauty is a feeling - not an ideal. And how do we feel? Through our senses!Cosmetic is something deeply sensual. We feel directly connected to something. With feelings, experiences and memories. With ourselves, with the world and with others. Our vision is to raise awareness for the qualities of life that empower us to live a meaningful, wholehearted life: connectedness, joy of life, appreciation, balance, delights, sensuality, creativity, health, purpose. This is the essence of BYUTYFUL.We're organic certified, we reduce transportation routes, we produce in small quantities, we invest in biodiversity projects from the beginning - but sustainability is no marketing for us. It should be natural for every company. So it is for us! Our values - Connectedness: The power of change lies in connectedness. - Appreciation: We appreciate each other, the earth and ourselves.- Vitality: We love and enjoy life, even the simple things.- Curiosity: We're always curious & open-minded.- Awareness: Even small steps can make a big difference.BYUTYFUL obviously stands for "beautiful". Just written differently because it's time for a new way of living beauty. The name is meant to invite you to find and live your very own definition. One that is good for you and that helps you #feelbyutyful in your skin. Quality is our driver because our skin deserves only the best ingredients. At the same time we don't want to overload you. This is a thin line. To achieve this we develop our formulations together with our production lab. No ready-made recipes off the shelf - always!