Founded in 1978, Backus Turner International has been one of Florida's most respected marketing, advertising public relations agencies for more than thirty years.Over the course of those years, the agency has built a reputation based on a proven ability to develop effective marketing strategies driven by innovative creative campaigns, well targeted media planning and powerhouse publicity initiatives designed to reach local, national and international markets. While highly successful, the agency has made every effort to remain mid-sized and manageable. Being lean allows the principals to maintain a hands-on involvement with every client. Equally important, it allows the agency to remain nimble and fast on its collective feet, with the capacity to respond quickly to an ever-changing marketplace.While the agency has won more than 1,000 awards for excellence in such diverse fields as travel and tourism, retail, financial services and real estate, BTI's overriding objective is the generation of meaningful and measurable bottom-line results for its clients.