Barraza & Associates helps companies create strong brands, build better products, and cultivate loyal customers, which result in increased market share and growth. During the past 25+ years, our team has delivered advice, insights, strategies and training to companies such as Allstate, Travelers, Coca Cola, Intuit and PayPal. Located in the heart of Silicon Valley, we keep pace with innovative technology and business practices. We have deep global experience across Payments, Insurance, and eCommerce, from B2C and B2B perspectives. In addition, we have extensive marketing and insights experience in the US Hispanic market.Our success comes from building excellent partnerships through superb needs assessment, and a passion to help clients figure out how to solve challenging problems and capture significant business opportunities. The Barraza Group team has significant contributions and accomplishments in:* Consumer and Merchant Segmentation* Product development: PayPal Working Capital, PayPal Here* Acquisition, engagement and retention of SMBs* Global expansion of PayPal & Allstate* Identifying Allstate's new spokesperson & improving its $100M+ ad campaign* Doubling Hispanic market revenue at Allstate from $1.1B to $2.2B * Enabling Travelers to capture market share & increase customer retention* Driving Coca-Cola's integrated Hispanic marketing initiative* Increasing acquisition, retention and measurement via proprietary Hispanic-surname algorithm* Leading Alzheimer's Association Latino Engagement Initiative* Informing business decisions by analyzing small & big data using statistical software (SPSS)* Increasing sales effectiveness via a 1.5 year training program at $1B educational achievement Co.* Designing eLearning for marketing & product managers to engage high growth marketsReach us at: 650.539.9651 or al@barraza-consulting.com