The Belsize Village Business Association was established in October 2018 as a community service project of Aya Khazaal of Belsize Village beauty salon Pivoine Ltd and Robert Stephenson-Padron of Belsize Village-based social care provider Penrose Care Ltd and to revitalise Belsize Village which had sustained continued economic decline over a number of years through to 2018. The overarching aim is to boost Belsize Village's economic vibrancy sufficiently so that all local businesses are able to pay their workers the London Living Wage like Penrose Care, the pioneer of ethical home care in the UK and one of the first home care providers in the UK to become an Accredited Living Wage Employer. This is to provide a reachable goal of building a community that durably respects human dignity and strives to pursue the common good.Predominately through the use of innovative marketing initiatives, the project led to a substantial increase in footfalls to Belsize Village and as of about October 2019, has been hailed as a success. The association boasts the active participation of most of the businesses in Belsize Village. Our success sadly came to a halt in March 2020 when the COVID-19 lockdown measures severely harmed the local economy. Positively, on July 4, 2020, the association launched the Belsize Village Summer Streatery which permits alfresco dining on Belsize Village terrace square for local hospitality venues which on the 2nd weekend of operation (July 11, 12) boasted 100% occupancy throughout the days and its success continues. The event runs until September 27, 2020.Our revitalisation efforts of Belsize Village have been successful and are catching eyes. On July 30, 2020, Belsize Village had its first ministerial visit in modern history when Rt Hon Robert Jenrick, Secretary of State for Housing, Communities and Local Government visited the Belsize Village Summer Streatery.