Benincasa Milano is the first shoe company to offer custom insoles in their line of Italian-made high heels. Using the latest in biomechanics and 3D imaging, Benincasa created a patent-pending Fit Kit technology that generates insoles made from the impression of each customer's individual footprint. The insoles are installed in the style of her choice and shipped direct to her door. Benincasa delivers all this in a premium, luxury branded experience at a direct-to-consumer value.The Benincasa launch collection consists of 12 styles of pumps, sandals, and boots ranging from $380 to $530. The custom insole technology has been vetted by a biomechanics consultancy and shown to relieve pressure from the ball of the foot. Benincasa's customers will attest to the fact that their shoes are very comfortable and the brand has had very low returns (6.7%) from their first 160 orders.