The Best Pay Per Click Marketing was started to create an PPC management solution geared towards smaller businesses and smaller agencies to specifically provide a combination of solutions that have never been provided in one suite before. The SaaS product is designed to create an easy way to manage a large amount of clients, with various needs and goals, all within a single dashboard. The software automates a lot of the most needed analysis to ensure the campaigns are running inline with the clients goals, both in the short-term and in the long-term. Small agencies, internal marketing teams, and/or freelancers can leverage the white-label client reporting service to provide an easy to read performance report of their clients campaigns, to ease the burden of the client-agency relationship management.