Biddly is a DMP built specifically for performance marketers in the under-addressed web-affiliate space. We deliver a conversion based data layer, with minimal cost and latency to marketers and networks to whom costs and resources have been prohibitive in developing user-data based solutions.Our technology enables clients to query our databases in real-time for a user's conversion history; thus, a user can be redirected to a fresh (unconverted) or relevant offer or pre-lander. Our tool can also empower Ad-servers to deliver high user-affinity ads for unconverted offers at the impression level.We are the first platform to enable data sharing across the affiliate ecosystem for better user identification rates and richer profile data for all.Biddly works on a SaaS model based upon monthly query volumes and services a global range of large performance marketers.