"How can we get our brand into culture?" (Said by every marketer, ever, since c. 2015)It's become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can't just respond and react (that's table stakes, and often dangerous) to what is happening in culture.What brands do must be enduring, meaningful and sustainable.Who should attendBrand-side marketers:CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.Agency creatives and strategists:Creative and strategy teams at advertising, PR and communications agenciesMedia platforms and owners:Places where people go to consume entertainment, news and culture.