They say "all business is people business," and Bruce Automotive is no stranger to people. Established in 1927, Bruce Automotive Group is proud of our continued focus on exceptional service for our valuable customers. We are committed to leading the automotive industry in customer satisfaction.The Bruce philosophy is what sets our company apart from the competition. We will continue to prosper and do it better than most because we are a team with a vision! We are very community-minded, believe in giving back to our neighbours and are proud to support a number of local charities.