Bubby is a dual sided marketplace whose goal is to help pet parents train their pets at home through curated video content with the ability of being able to book certified and vetted trainers. Bubby has also built a set of business management tools to help trainers manage their entire business, with access to "how to" content that better serves them. Bubby's goal is to help fix the broken process and perception between pet owner and dog trainer along with reducing the relinquishment of pets due to behavior challenges.