Our name C.R.E.A.M. derived from a song of the 90's music group called "Wu-Tang Clan". the song states "cash rules everything around me", but we believe that if you build on your craft, that money will follow. hence our slogan "Make Your Own Rules". Our mission therefore is to inspire our consumers, to find their so called "essence" and build that into something profitable. The brand takes part in the following segments: Music, Fashion & Events. Music: As a brand we are striving to be a platform, and we will be trying to do so in the music industry as well. therefore we are building a label. The vision of the label is to sign artists with a unique aesthetic. non-genre related and build together with these artists towards a new empire. Fashion: As products of diaspora, it is within' our nature to blend cultures and create new realities in order to break old molds. We will be doing so with our fashion segment as well. The look and feel for this segment will be a casual wear orientated streetwear brand. as at the same time we will be telling a story and making statements with the themes of our drops and visuals. Events: As a brand we are aiming to be a platform. That will show in the events we will be hosting. The vision of our events is to build an experience for our consumers, partakers & peers. So that every time you go to an event you will leave with something that can help you towards your next step.