1. A Holistic, Strategic ApproachDigital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns.2. An Integrated, Full Funnel Digital ApproachIn working with a full-service agency, a client is able to leverage the expertise relevant to digital marketing, as well as other areas of marketing, like brand strategy, creative conceptions, traditional media, event promotions and production of various types of marketing. The top of the funnel focuses on awareness in which digital channels, such as social platforms, can be used to reach a more broad audience or help identify a new audience that is likely to convert. Once this audience has reached the bottom of the funnel, the primary goal is to drive conversions, and tactics like re targeting are key strategies to helping you get more out of your campaigns and will drive results in the end. 3. Scale and Opportunity for GrowthLeaders of these teams have well-rounded backgrounds that include experience in both digital and non-digital marketing. As a company grows, a relationship with a full-service agency provides the opportunity for scale and opportunities beyond just digital marketing capabilities.When choosing a partner for digital marketing, consider these benefits that a full-service agency can provide for your company. From strategic planning, creative development, media buying, website development, and in-depth post reporting, a full-service agency, like CJ Marketing Agency, can be a valuable digital partner.