The Value of your company is more than just a theoretical price tag. It's the single most important indicator of your success as an owner. But business owners rarely discuss value in a clear and concise way. We are taught to focus on the bottom line. We are told the bottom line is what matters - but the bottom line, profit, cash flow are all just a piece of the puzzle. They are all backwards looking indicators, and Value is what happens tomorrow. Value is the ability of the business to generate profit in the future. If you only focus on profit your company will never generate real value, history proves it. And ultimately what really matters to you as the owner is 'Value' - what your business is worth in the marketplace.After working with hundreds of owners and companies we know, building a valuable business is elegantly simple, but it's not easy. We know Value is important to you, your family and your community. Like you, we understand private companies are the backbone of our community and the generator of new jobs. They must be strong and growing for our communities to be wonderful places to raise our families.