ChangeUp helps businesses and organizations that play a vital role in our collective future recognize ruts and move into grooves through timely, smart, and relevant PR and communications. We help companies develop, differentiate, and share their story with the influencers that will help move business forward. Why ChangeUp? While information reigns supreme in today's always-on world – consumers, journalists, and executives are inundated by messages that don't connect with them or are so obviously generic, they are rendered meaningless. For too long, the focus of PR has been heavy on developing content and not enough on developing context. Journalists don't care about the what. They care about the why. The "why" is what makes people want to write about you, talk about you, refer you. The why is what makes you socially relevant. What makes you remarkable.ChangeUp helps companies discover their remarkability.It's time to change it up.