Cognition Research: It's all about people…By understanding behaviour, attitudes, and emotions, we provide the insights that drive better business decisions.A boutique, client-centric agency that delivers truly human solutions. We harness behavioural science, including Behavioural Economics and marketing science to uncover people's emotions, motives and behaviour, and so identify what matters to people and help clients work out what to do about it. Cognition facilitates client workshops, undertakes qualitative research covering Cultural Insights, Ethnography, IDI's, focus groups/workshops & ideation clinics, as well as quantitative research using a range of techniques, such as Concept Testing, Behavioural Mapping, Brand and Advertising Tracking and Segmentation. We work across Shopper research & Retail Development, Brand Strategy, CVP development (Customer Value Proposition) NPD (New Product Development), Advertising and Communications research.People are fascinating, and that's why we do what we do.