Our concept is simple: The high quality socks we sell are generally sold in packs of three, and for each pair we sell at full price, we're donating another pair to each of the following causes:1. Veterans in Need2. Women's Homeless Shelters3. Men's Homeless SheltersThe causes will be localized and tailored for each country. For example, if you buy in the U.S., we'll give to U.S.-based organizations; if you buy in Canada, we'll give to Canadian-based organizations. We'll keep giving until we've covered every country in the world. This is the way small differences in the lives of others around the world can have a massive effect on the lives of those less fortunate.