Coonawarra Vignerons is the entity that supports local winemakers and grapegrowers by facilitating the promotion, marketing, technical innovation, finances and administration associated with the Coonawarra wine region membership. Integral to the Coonawarra Vignerons is protecting the integrity, and enhancing the reputation, of Coonawarra as a fine wine region. Coonawarra Vignerons liaises with Federal, State and Local government representatives, and wine industry bodies as required, to ensure the needs and wishes of the membership are communicated and integrated in decision making processes and forums.