Dating back to its beginnings in 1951 as an engineering dealership under the name Sayer & Colley, DAL's history is rich with success stories, out of which emerged Sudan's largest and most diversified privately-owned conglomerate that offers a wide range of products and services to businesses and consumers alike, its reach spanning the length and breadth of the country.Our overriding objective is to produce, sell and support quality products. It is this commitment that motivation considerable investment in product development and quality systems – the driving force behind the Group's constant pursuit of excellence.Equality is important to our deep commitment to building lasting relationships with our customers, business partners and other stakeholders through our ability to deliver additional value.