I am a Social Media Consultant and Strategist with 8.5 years' experience in managing accounts for companies such as JD Sports, M&C Saatchi and Gap. I have worked in a variety of industries from beverages to the charity sector. I can get under the skin of a brand, fast; understand their universe, their competitive set and their place in culture, then use that information to develop innovative marketing strategies. They'll know how they need to look, feel and sound on their platforms in order to convert their target audience.I have recently joined the world of NFTs and web3. I am currently helping two clients launch their collections into the metaverse.