Our vision is to endeavor in accomplishing the following strategy:- Deliver a vast and varied selection of products while providing solutions and experiences that exceed the expectations of our clientele. Build strong relationships and partnerships while also serving the needs of our associates and suppliers.MissionWe are committed to offering a vast selection of wines, beers, spirits, and duty free products.Provide results-driven brand stewardship to our partners while maintaining a professionally rewarding and collaborative work experience for our team members.Our business can be split into two supply sectors-The UAE Market serving:Retail businesses within the UAEDiplomatic ShopsDuty free missionsShip -ChanderlersHotels & Resorts in the Northern Emirates-Outside of the UAE serving Embassies & Consulates in the in Middle East, Africa, CIS and Indian Sub-continent Duty free missionsOur management team each have over 25 years' experience in the domestic and diplomatic fields so we are proud to say that we know the wholesale, distribution, diplomatic and duty free environment very well. Competitive Pricing: If you would like a quotation for your specific requirements please do not hesitate to contact us and see how competitive our prices are!.