Digital Tourism Sandbox

The Digital Sandbox is a pilot project owned by The Icelandic Tourism Board. The scope of the project is to accelerate innovation in the tourism industry in Iceland. After a workshop with influential leaders in the industry one of the identified challenges was the lag of technical and digital competences. One of the solutions discussed was a Digital Sandbox where we could test solutions for the whole industry. The method we selected was to create a pilot where we identify companies within tourism that have a challenge that's applicable for other companies in the industry and match make them with solution providers globally. Then we will test the solution and make the conclusion open to all., thus hopefully lowering the barrier for other companies to adapt the solution tested.