Dirt is TikTok for financial literacy. Our mission is to simplify the way millions of youth start and explore their personal finance journey through viral video content. We take an intuitive driven approach to financial literacy. Not only are users able to go to one place for bite-sized concepts about personal finance, it also prioritizes their learning according to their interests. We believe that the odds of starting and committing long term to financial security are higher if the topic at hand interests the person. This is why Dirt helps users decipher what personal finance concepts resonate best with them right from the start.