Disney Consumer Products is the licensing division of Disney India. Here, we bring the magical stories and characters of Disney, Marvel, Pixar, Lucasfilm and 20th Century Fox to life through consumer products across more than 190 categories. All our characters - including Mickey Mouse, Avengers, Spider-Man, Cinderella, Frozen, Toy Story, Lion King and Star Wars - are present across more than 2 million retail touchpoints in the country, through the support of our manufacturing and retail partners in categories such as apparel, toys, stationery, hard lines, home décor, publishing, electronics and bags. On the back of the successful content strategy devised by our movie studios and media networks business including the successful launch of Disney+Hotstar, DCP has emerged as a 365 day proposition for key brands in the market, including market leader brands such as ITC, Max, Reliance, Byju's, VIP and Myntra.