DonateSmarter helps charities attract and empower donors, leveraging their time, enthusiasm, creativity and connections while saving money and improving the opportunity for stronger relationships. Donors raise funds for their favorite causes and never touch the money. Donors tell their story according to their level of involvement, as an individual, a project sponsor of a single project or an independent organization supporting multiple projects under their own corporate identity, always putting their most compelling testimonial for their specific affinity group.Each supporter shares their most compelling message with the people with whom they have the strongest connection. Automatic project updates allow one project manager to inform multiple donors and supporters across each different project with the touch of a button. Traditionally donor development efforts have been focused on the highest net worth individuals alienating all but the top % of any organization's affinity group. Donate Smarter is a risk free donor development system which allows charities to empower any donor to become a "super donor" for their cause. Donors are in control. They decide how to process their donation insulated from any risk because they never touch the money or the personal information associated with money transfer. All funds are immediately available to the charity and the charity is protected from PCI compliance issues. Through all the possible connections, the system tracks each donor's involvement individually calculating their total impact on any single project as they share their story with their friends. A donor's impact doesn't stop there, as the causal factor in the donation chain, an individual's total impact increases as their story spreads out into their affinity group like ripples in a pond for the life of any project. Donor Impact Tracking let charities identify their highest impact donors across different projects with no additional cost.