When it comes to producing tv and digital formats, two are the elements necessary: a deep knowledge of the market, able to guide the audience towards content that is both coherent and also relevant, as well as a great creative eye that is also able to unite ideas, authors, artists and other professionals towards the successful development of a unified single project. This is the philosophy of the "Due-B"​, a production company founded in 2012 by Luna Berlusconi. What initially began as content development division of "RG Productions"​ became an independent company in all effects in 2014. The strong point of "Due-B"​ laying in the company's ability to understand international trends in field of tv format production and on the development of branded entertainment projects, combined with constant research and innovation. This is all done while working with some of the best professionals in the entertainment industry. Their ability combine with a keen cultural and technological perspective results in a product that not only meets but also exceeds the expectations of the audience that is increasingly careful and conscious of the consumption choices they make.