STORY DRIVEN GEMS FROM CONCEPT TO REALITY. Founded in 2019 by directors Jennell Lewis and Sally O'Grady, Electric Pearl is a women/minority-owned and operated full-service video production company with a focus on creating high-quality commercials, branded content and short documentaries. By using the shared tools of integrity, experience and empathy our goal is to channel your vision from the grain of an idea into the fully formed original gem of a cohesive, aesthetically rich story, be it 30 seconds, 5 minutes, or anything in between. No two stories, like no two pearls, are exactly alike.