Elepago is looking to make the world a more efficient place through mobile payments. Beginning in Mexico, we look to reduce fraud and chargebacks, optimize marketing efforts, and improve the typical checkout process. We have created an innovative payment process designed specifically for Mexico and Latin America. The first stage of Elepago is with the entertainment sector: restaurants, bars, and clubs. The user has access to his bill in real-time from his phone. Whenever ready, the user can set the tip and pay. The user charges his own credit/debit card; Elepago simply moves the money from user to commerce. By this innovative process, we avoid risk of error or fraud and save time for both users and restaurants. The top benefits of Elepago are (1) security, (2) convenience/time-saving, (3) targeted marketing through big data.