EtnoLab - Ethnography for Cultural Marketing and Communications. EtnoLab is intersection of anthropology, industry and society (we anthropologist so called it as community) which making human experiences as the way putting back humanity into all aspect of life. It is very common knowing that anthropologist pessimistic toward the humanity of the advanced technology such as artificial intelligence and other computer generated culture. Doing anthropology seem only doing about remote society, forrest, development of rural areas, and other things that had been done by a hundred years old age anthropologist. But you know things fast changing during this information technology boom.Therefore whether Anthropologist neglect or join, things changing beyond cultural practices and cultural imagination that had been dreamed and experienced by a hundred years old age anthropologist. Even for those who born in the last 30 years. Cultural acculturation crises is before our eyes. And anthropology with human experienced method called ethnography have very important task at the intersection of technology, society, and culture that generated by the advancement and may be brutal development of information technology.Why? Because culture that generated by today information technology not only shape our ways of thinking, but also rules our collectives behaviors, attitudes, and the way we experiencing things and etc. We at EtnoLab not only research company, digital agency, and IT guru, we are Anthropologist with human experienced based method so called ethnography eager to bring human experience that generated, by second or third life of the brutal development of, information technology could bring humanity into the very soul of human. Because information technology has no wisdom, it only have data, information and knowledge that human also has. Wisdom is the very soul of human and humanity. That is why etnography find it very importance in today world beyond our respected senior anthropologist ever think, experienced, and dream for. That is why I run EtnoLab, a bootstrap ethnography based startup :-pIMHOSigit Budhi Setiawan