The Industry leaders in EUROPA, with their real-world experiences have identified the key factors that define their success : RIGHT PRODUCT - RIGHT QUALITY - RIGHT PRICE EUROPA purchases the Stock in Huge Quantities , amounting to Millions of pieces of each item directly from the Manufacturers. This allows maximum price efficiency to be achieved , therefore passing on the bulk of the benefits to the Retailers which in turn is passed on to the customers , who are only too happy to get value for their money.