The role of PR & Communications has never been more critical for organisations of any size and mission. Today, organisations face myriad business, brand and image challenges (and opportunities) through which Faro Communications can help them navigate. Faro Communications offers a number of PR & Comms services including:Strategic Communications Counsel -- Advancing your organisation's image and reputation goals requires a strategic approach that starts with the clarity of "the why" and proceeds to developing objectives, strategies, tactics and execution milestones along with clear metrics for success. Issues Management & Crisis Comms -- An organisation's brand & reputation is arguably one of its most valuable assets. History and experience teach us that reputation and trust can take years to earn and only hours to destroy. Faro can help develop an anticipatory, strategic approach. Employee Communications -- Employees are key to your brand, reputation and business success. It's not enough to communicate to them your vision and strategy; you must equip them to deliver on it through rich two-way communications and engagement. Executive Communications -- In a world where change has become the only constant and remote working the new normal, it's more important than ever for executives – especially the C-suite – to be visibly setting the course and confidently steering the ship. Consequently, strong executive communications are essential along with unique and compelling content. Cultural Transformation -- Every business and organisation should possess a culture stemming from its mission and values and supported by its leaders and employees. Ideally, this culture should be relevant, consistent, well understood, visibly supported by senior leaders and serve to attract and retain top talent. Faro Communications can share insights, strategies and examples of large organisations — including Microsoft — that have fundamentally transformed their cultures.