Feral is a PR and communications consultancy based in Cardiff, with clients across the UK and Nordics. It was established by Anders Nilsson, who has more than 14 years' experience of leading integrated PR, SEO, social media, and content activity.Our reason for being is best summed up by the question: ‘so what?'.‘So what?' is among the hardest questions to answer because it requires complete objectivity. You love what you do, that's a given, but you need to find ways to convince – not tell – others that they should too.A compelling answer to ‘so what?', that appeals to people's values, can do just that. It can make them care about what your organisation has to offer. And when people care, they become customers, employees, investors, donors, cheerleaders, and super-fans.We get a real kick out of helping organisations to unearth their purpose, develop their story, and answer ‘so what?' credibly and persuasively.The name Feral was chosen because it represents what we try to bring to every project – experience of the inner workings of an organisation and an awareness of how PR and communications fits into the bigger picture, with an outward-looking approach and a desire to always explore new ways of doing things.Whether you're an agency that needs some extra support, an in-house team that would benefit from hands-on consultancy, or are looking to set up a PR function from scratch - let's talk.