If your marketing is reactive, you're already too late. Businesses bring me in to make a shift happen in their strategic marketing, communication and client service functions. BAU marketing and business development doesn't work anymore . The market is too fluid, too segmented and too sophisticated for business development tactics without strategies and marketing and communications programs without data driven insights. I consult to progressive firms that want measurable results from their marketing efforts and a strategic approach to building relationships with their clients, stakeholders and audiences. My process involves client and audience analysis, gap analysis and market data to identify opportunities and guide the strategy; the tactics are about developing multi-channel campaigns that secure relationships for long-term growth and engagement.